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Social marketing : new imperative for public health

フォーマット:: 図書
責任表示:: by Richard K. Manoff
言語:: 英語
出版情報:: New York : Praeger, 1985
形態:: ix, 293 p. : ill. ; 24 cm.
著者名:: Manoff, Richard K. <DA06738143>
書誌ID:: BA71210448
ISBN:: 9780275901431 [0275901432] (:alk. paper)
9780275916732 [0275916731] (:pbk.)

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主題:	Health education--Marketing--Social aspects; Marketing--Social aspects; Mass media in health education; Social marketing
分類・件名:	LCC : RA440.5 DDC : 362.1/042 LCSH : Health education -- Marketing -- Social aspects LCSH : Mass media in health education LCSH : Marketing -- Social aspects LCSH : Social marketing
LCCN:	84018279
注記:	Includes bibliographies and index
TTLL:	eng

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